GTA 6 in Miami: the Vice City sign, Wynwood murals, beach chairs and a county split

Rockstar is turning Miami, the real city behind Vice City, into an ad for GTA 6. Fortune counted the deals on October 19: some are done, some are only planned, and Miami-Dade County is arguing over how far to go.

Done

• A giant pink “Welcome to Vice City” sign went up on the roof of the county-owned Kaseya Center on September 22. The deal is worth $975,000, $25,000 below the $1 million limit that would have needed a commission vote (the sign in detail).
• Wynwood Walls, the street art museum, has ten new murals with original artwork commissioned for the game. Since October 13, Miami-Dade residents get in free with a photo ID showing a county address, and the offer runs until 2028.
• The City of Miami approved temporary banners worth up to $1.2 million.
• Rockstar also sent out a Goodyear blimp in Vice City colors and a convoy of real cars made to look like in-game vehicles, with Leonida license plates.

Planned

• On September 10, the Miami Beach City Commission voted 4 to 3 to negotiate a deal worth up to $4 million: Vice City branding on beach chairs and umbrellas from October 15 to December 31. On October 12, GTA BOOM cited a city official as saying the contract wasn’t signed yet, so the start date was likely to slip.
• On November 18, the Miami Heat play the Milwaukee Bucks as Vice City, in new uniforms on a custom court (A Night in Vice City).

Update: the Miami Beach agreement was signed on October 15. It covers five installations, from a giant “Vice Beach” sign in Lummus Park to a “Y Hotel,” and they are due to go live on November 1 (Vice Beach in detail).

Proposed, not approved

A June 29 pitch deck listed more ideas for county property: a “Vice City Airport” arrival experience at Miami International Airport, Metromover cars in Vice City livery, a mural at PortMiami, custom manhole covers in downtown Miami and Brickell, and a car festival at Tropical Park. The mayor’s office told Fortune that nothing has been formally agreed to or approved.

The county vote

On September 3, Sheriff Rosie Cordero-Stutz and Commissioner Juan Carlos Bermudez urged the county to keep public resources out of the campaign, in a statement that said “Miami-Dade County is not Vice City.” At the October 6 meeting, opposition led by Commissioner René Garcia was strong enough to end the talks, and Commissioner Oliver Gilbert used a procedural move to push the vote to October 20. Any deal over $1 million would still need the commission’s approval.

As of October 24, we haven’t found a published result of the October 20 vote. We’ll update this article once there is one.